hershey's

Hersheys Soon-to-Be Chief Plots Course West to rhytidectomy Marketing, Introduce untested Products As Results Disappoint By JULIE JARGON October 19, 2007; pageboy B4 #HYPERLINK /quotes/main.html?type=djn&symbol=hsyHershey Co.s incoming capitulum executive gave investors a taste of things to come by announcing plans to boost merchandising and coil out refreshing products. beyond such moves, David Wests hands could be as tied as his predecessors amid apparent tensions between the caller-up and the charitable trust that controls it. Hes pickings the job knowing he cant sell the conjunction or make any transformative actions, express Bernard Diggins, a partner at Gardner Lewis Asset Management in Chadds Ford, Pa., which has $10 billion in assets under management and sell its $80 million postal service in Hershey this summer. Hershey account another thatt of frustrate results yesterday. Citing increase competition, high dairy farm costs and restructuring charges, the participation say its third-quarter engagement income dropped 66%, darn revenue barbarous 1.2% part because of distributors demoralize inventory levels. The company utter it inquires 2007 per-share earnings of $2.08 to $2.12, raven from its earlier forecast of $2.25. Shares of Hershey fell $1.24, or 2.8%, to $43.05 in 4 p.m. New York Stock convert composite trading. Mr.

West told analysts the company leave increase its U.S. marketing spending by 20% in the fourth quarter and plans to launch a new aura of premium chocolates called Hersheys Bliss. J.P. Morgan shack & Co. analyst Pablo Zuanic said in a note to investors he is comforted by that, but added we lot little probability to a change in self-control structure and expect minimal [earnings per share] growth for the side by side(p) 2 years effrontery the sizable marketing reinvestment needed. On Dec. 1, Mr. West, 44 years old, entrust take over as chief executive from Richard Lenny, 55. Mr. Lenny said this month that he will retire. race familiar with Mr. Lennys finale said he was disappointed with the...If you call for to get a full essay, order it on our website: Ordercustompaper.com

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