Classic Airlines Marketing Solution

University of Phoenix untarnished Airlines trade Solution clear Airlines is the worlds one-fifth largest air lane with a glide by of more than 375 jets, serving 240 cities (Keller & Kotler, 2007), with more than 2300 daily flights. The air water has grown to an physical composition of 32,000 employees from exception 25 stratum ago. The go with has also earned $10 million on $8.7 billion in sales last year (University of Phoenix, 2010). agree to Plunkett, the mercantile airway industry has always been susceptible to economical and policy-making changes, mostly in times of economic crisis (Plunkett, 2009); therefore, Classics challenges as an skywayr be not unexpected. The caller is an important antagonist in the airline industry; however, like many otherwise airlines; Classic faces many challenges because of growing consumer concerns about flying and merchandise changes. Classic Airlines knows changes are required for the co mpany; however, the management team up must identify the current marketing problems plaguing the judicature and overstep options for solving these problems.

This paper will help Classic Airlines by using the nine-step problem-solving model to identify issues and opportunities that will assist the airline with their current marketing problems, identify the familiar and remote pressures tot to the companys crisis, explore the objectives and obstacles of the marketing department, and provide justification for the identified solution. abbreviate and Opportunity Identification Classic Airlines has managed to maintain wage scarcely the company still faces a ser! ies of internal and external issues. As consumer trust dwindles in the airline and the company incurs change magnitude expenses to perform day to day functions, creating solutions that add worth to the organization and meet changing consumer demand while reducing accredit is the airlines main objective. An immediate issue Classic Airline faces is the drop of their customer base no longer using the airline for their flying needs. If you want to get a full essay, guild it on our website: OrderCustomPaper.com

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