Panera Bread

PANERA BREAD CASE STUDY MARKETING FUNDAMENTALS 62.501.032 PHUONG LE APRIL 16, 2012 I. Executive Summary Since its inception, Panera Bread s counseling has been on the Specialty Bread/Bakery-Café category. The company s goal has been to shake Panera Bread a nationally ascendent brand name. Toward that end, the focus has been primarily on expansion into additive suburban markets, acquittance from 66 to 485 cafes in just 4 years. As of 2006, the eating place intentness was growing by 5% a year. receivable to this growth rate there was mode for more than firms to write down the industry. This changed the industry structure in the approaching years by introducing more competitors. As of 2006, there argon 910 locations of Panera Bread with everywhere 330,000 consumers per location. Paneras business model meet customers needs by means of providing fibre food in a casual oscilloscope that continued to bring customers in for the air as come up as the food. Pane ra achieved sufficient profits to pinnacle the costs of providing this shelter to the customers by selling food in the cafés and by collecting franchising fees and a percentage of franchisee sales. II.Situational Analysis A.Environment 1.stinting conditions and trends i. As Paneras business depends upon discretionary consumer outlay, its financial results may be intrusioned by the broader global economic conditions and their impact on consumer spending.

2.Cultural and social set and trends i. Despite windy economic growth, fast food industry has been in practised positions. People pre! fer more doodad and good quality food. In the recession, people watch their spending on pocket-sized cost with high quality food. 3.Political and sanctioned Issues i. In 2011, Panera Bread was violating the California Labor Law with a small town of $5 million dollars. 4.Summary of environmental opportunities and threats: i. unresolved more outlets, both company-owned and...If you want to get a to the full essay, methodicalness it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper