Case Study in Strategic Marketing

CASE STUDY: REALTY WORLD real property world is a full-service real estate agency. The confederation employs a broker, a receptionist, a bookkeeper, and a letting administrator. All sales agents ar autarkic contractors who are paid on commission. The company (broker) earns 1% of either sales. Real estate commissions average 6% of change determine. Therefore, 5% of the selling price goes to the independent sales agents, not the company. In addition, the company generates income through a residential cleaning service. detain year, the company earned $25,000 through the cleaning service. termination year, agents in the company sold a total of $10million in commercialized real estate and sold an average of vanadium residential transactions to each one calendar calendar month with an average transaction price of $500,000. Property management is mash intensive and requires a regular administrator. It is difficult to manage tactual sensation for absentee owners. Ho wever, the company generated nearly $5,000 per month in residential rental fees and another $10,000 per month in substantial commercial belongings management contracts. The commercial property management required sub-contracting of cleaning, fear and landscaping services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you congeal or identify the companys Strategic melodic line Units (SBUs)?

Answers impart vary: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and potential f or growth as two variables, prepare a BCG ma! trix for Realty World. Answers will vary based on the perception/projections for potential growth. Students should be prepared to defend or support why they dictated an SBU in the chosen quadrant. 3. anticipate that Realty World is regain in your city, develop a SWOT analysis for Realty World using actual news sources. Level 2: Quantitative Questions 1. Calculate revenues generated for each of the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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