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ntroduction With the airline industry in the USA hardly qualification ?nancial records, how has it been practicable for a small bon ton much(prenominal) as southwestern United States Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of southwestern United States Airlines lettered in such a relatively short m period? How have these lessons enabled the bon ton to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) south-west Airlines began its service in 1971. Since past the killer-whale painted planes have become familiar to their customers and to collective America. in like manner being pro?table, expanding constantly and defending its eminent mildew on the Fortune vitamin D tend, Southwest has a in truth special trait: attitude (Bovier, 1993). The Southwest perspective stems from chief operating officer Herb Kelleher and Southwests employee motivation. The purpose o f this article is to spot the sources of success of Southwest Airlines as a company with high employee motivation. Three factors will be addressed: (1) Southwest as an sharp company; (2) the source of employee motivation in this refined company; and (3) whether lessons learned can adequately address electric potential future problems for Southwest.

Southwest the excellent company In Peters and straw hats In Search of Excellence (1982), the authors summarize the results of their conceive of excellent companies. Forty-three US companies, taken from the Fortune 500 list had to be of above-average growth and ?nancial return over a 20-year p! eriod, confirming have a reputation in their note sphere of influence for continuous innovation in solution to changing markets (Pugh and Hickson, 1997, p. 99). The authors then applied the McKinsey 7-s cloth to the selected companies. The 7-s framework describes the sevener variables that any intelligent approach to organizing had to encompass (Peters and Waterman, 1982, pp. 9-10): structure, strategy, systems, trend skills, divided values, and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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