Willy Candy Company

Week 5 You Decide Willys candy cohere Strategic Choices As the Strategic Consultant to the Executive wit of Willys edulcorate ac caller-up, it is my job to evaluate the ideas as presented by the Executive Committee and determine which of those ideas would be the best authority for the social club to achieve issue, both immediate and long term. cut listening to each of the Executive Committee members present their ideas, I go included a recap of each strategic idea as well as my recommendation as to which idea would be the best preference for Willys Candy Company. First to speak to the committee was the CEO, Chester A. Wonka, III. Mr. Wonka identified that over the whatsoevertime(prenominal) some years and that while two of the products the society markets, The Willys tasty Chews and the Willys Sour Straws are in occurrence some of the most popular products for the company and has been able to book sales, boilers suit the sales and profits for the co mpany has been flat. Mr. Wonka feels that the best option for the company is to sell the company to a big Swiss company in hopes that this merger will provide resources and merchandising capabilities as well as expand the Willy brand into foreign markets that they pack non be able to achieve as an independent company.

What I agree with here is that by allowing a larger company to purchase Willys Candy Company will in fact allow them to begin to have a heraldic bearing globally, which could impact sales and profits, however where I would be buttoned-down of when making the decision to merge is that does the larger Swiss company have the same overall ! objectives and views on how to betroth Willys Candy Company so that it does not cause ethnical differences. I would recommend to Mr. Wonka that before we become the decision to sell The Willy Candy Company to the larger Swiss Company that he thoroughly understand how they plan to operate the company and if there are any conflicting objectives that could blank out the growth of the company and its brand....If you want to get a good essay, mark it on our website: OrderCustomPaper.com

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