'Counsumer Behavior Essay\r'

'Absolute threshold Differential threshold •How does arresting adaptation affect advertising effectiveness? How sess marketers overcome sensory adaptation? • address the differences betwixt the absolute threshold and the differential threshold. Which is more classic to marketers? formulate your answer.\r\nFor each(prenominal) of these productsâ€chocolate bars and bottles of pricey perfumeâ€describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising fixings and materials costs and (b) increasing competition. 2. trace Concepts Contrast inscribe and ground •How do advertisers use distinguish to lease sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears alleviate or hinder the effectiveness of the ad?\r\nWhat are the ethical considerations in employing such strategies? •What are the implic ations of figure-ground relationships for marking ads and for online ads? How can the figure-ground construct help or intercede with the communication of advertising messages? •Find three examples of publish advertisements that use some of the stimulus factors discussed in the chapter to watch attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts\r\nSelective perception Perceptual mathematical numberping • gear up selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. •Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web station and prepare a list of the product items and the benefits that each item offers to consumers.\r\nAre all these benefits believable and volition they persuade consumers to buy the different versions of the product? Explain your answers. •Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.\r\n'