Multiplex: Film and Service Profit Chain

decision maker summary 1. Introduction 2. Industry analysis 1. Indian entertainment pains 2. Indian film industry 3. Growth drivers 4. Key players 3. go trade concepts as applied in multiplex 1. 7 Ps of go marketing 2. Service profit chain 3. Service blueprinting 4. Managing demand and fork up 5. Yield management 6. Managing waiting process 7. Complaint management and portion recovery 8. Customer feedback . Research report 5. Conclusion Abstract The magical word in cinemas today is multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than save one film under a single roof. Multiplexes have bugger off just a rage that most of the old cine complexes are converting to multiplexes. picture show cannot be an independent identity. It stands with the food and entertainment counters.In the concept of multiplexes panoptic entertainment is the magnet that attracts people inside This paper examines various Services marketing concepts, much(pren ominal) as 7 Ps of profits marketing- proceeds Product, Price, Place, Promotion, People, Process, and Physical evidence service Blueprinting service Profit Chain Managing pick out and Supply Yield Management Queue Management Customer Feedback and service Recovery. This paper also throws some light on Industry analysis. tectonic change in Indian pastime Industry and Indian snap Industry, and Growth drivers responsible for the expected increase in the number of multiplex cinemas such as Favorable demographic changes, An increase in expendable income in the hands of ever-expanding Indian middle class, Organized retail boom, Entertainment tax benefits for multiplex cinemas, India is one of the fastest growing economies in the world, in high spirits quality of creative and technical talent pool, Indian consumers willing to washed-out more on Entertainment, and Increase in the number of high-grade Hindi films, etc are considered.The paper also lists key players in the industry su ch as PVR Limited, INOX, FUN Cinemas, FAME Cinemas, and Cinemax. A descriptive research has been conducted, using questionnaire method, with a view to understand customer profile, customer expectation, customer satisfaction, customer loyalty, work frequency, customer behavior, and to get other important insights with respect to a multiplex. A number of charts and tables are prepared to bring out the main characteristics of the undisturbed data.