Ray Ban

Introduction dick-Ban is an Italian owned brand of dark glasses founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. Ray-Ban has popularized the bill sunglassess and now develops sunglasses to suit everybody. In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfargonr design, simply expanded the colour options beyond the traditional palette to include patterns the like checks and camouflage and colours like navy, white, turquoise, red, and blue. You can see people st be at you with Ray Ban sunglasses when you opened up your means magazine. Theres not a coevals alive that cant recommend owning (or wanting to own) a pair of these iconic sunglasses. o Presidents o film stars o rock stars o artists o devise designers o cut models Tribe Profile We found from our questionnaires that Hipsters are quite jaunty people who want to make a statement closely themselves with their queer style. We too found that the majority of Hipsters ages range from 16-28.Therefore we aim to create a modern style of glasses that this age group pull up stakes find attractive Hipsters can live in unlike households and generally we found that marital and family status had little proceeding on their reason if they were to obtain the product. Hipster in general composed of young generation teens who are still studying so their income is greatly limited. Further more than they mostly live with their parents and we realize that we have to make it affordable for this market as this is the baulk of the hipster market. We also realize that their families are mainly snapper class from ur expel areas. Furthermore the research reveals that macro environmental forces. In particular Demography, market-gardening, geography, Economic and graphic environment factors bequeath have a significant intrusion on the Hipster behaviour. Objectives oTo gain more tender customers a month as wellspring taking market contri preciselyion from c ompetitors to increase customer base omaintain our current customers ogain new customers to increase the weigh of sales by 20% a month oobtain a higher(prenominal) profit by introducing these sunglasses into the marketplace oincrease brand reputation ecumenic The target audience is fully informed about features and benefits of our products oto be fashion pioneers in the industry harvestingShades is a new product, that throw overboards users to channelise their shade colour on the fly using an eletronic switch regain on their sunglassess. Customers have the ability to customise their selection of colours when get their new pair. Users cycle through their selected lens colour by insistence a button. The variable lens colour gives more versatility to the user. Demography time in surrounded by 16-28. Size Bigger size of young nation allow result in more sales. Density Denser population ordain help in cost cutting as fewer stores will be covering large population which will r educe the indomitable costs. Occupation Anyone with white collar job is less in all probability to be hipster besides hipsters working long hours and demanding job are less likely to go out or spend more time in dressing up.On the other hand if its a student or someone from fashion industry is most likely to go out and spend more time on their looks. Culture can affect clothing design and style for e. . some close has their own different printing of native animals, plants and landmarks such as Aborigines similarly in some culture skin show is not appropriate. Geography Climate can affect clothing style and colours but not as many on glasses. e. g. in hot brave out loose clothing and light colours products and in colder areas warm glinting colours. Economic environment Economic condition would have minor effect as glasses are not bought on regular bases. Natural Environment Our product is recyclable and made of 80% recycled material.Launch Strategy 4ps Product The new product o ffers changeable lens colours on the fly. Ray ban consists of wayfarer, aviator, clubmaster, cockpit, caravan, rare prints, Jackie ohh, warrior daddy o. Ray ban offers several models and rafts of optional features. The glasses come with a comprehensive warranty that is the high hat part of ray ban glasses. Promotion Ray ban spends zillion each years on advertising in Australia to tell about the company and its many products. Ray ban embedded in two on and offline campaigns , through media channels ,television, magazines, billboards ,online advertisements thought tv celebrities.Ray ban also promoted through discount sales and promo items. Price Ray ban mute the need of people very well and diversified it price agree to customers suitability. Ray ban also have expensive limited var. for those who want for brag. The price for normal Ray ban glasses is between 100 to 200 dollars. Being the leader Ray ban stick their price unchanged. Place Ray ban understood the important of d iversifying its products which explains its carrying into action on eyewear market. New innovations and better services, better communication will allow Ray ban to maintain its position in market.SWOT analysis Strengths oLong stand and well established brand. oHigh feeling and durable oProvide numerous styles and many tinge options oMany of the sunglasses are gender neutral oAppeals to many generations oPromise 100% anti reflective lenses, which protect eyes against harmful rays. Weaknesses oCostly products oExclusivity of distribution channels Opportunities oRaise ken about the important of protective lenses. oChance fro brand extension and expansion. oEmphasize Ray ban as a brand that values individuality and self-expression. To create rich partnerships with other brands with similar messages and larger audience.Threats oIn hard economic times peoples buy designer products. oMany stores sell cheaper versions of Ray ban. oMay seen as a trend that will die out. oConsumer brand loyalty to other sunglasses Competitors Oakley sunglasses pore on protecting the users eyes from the sun, they accomplish this through use plutonite, which is a type of patented material, in their lenses to filter out any assertable contact that UVA, UVB, UVC and harmful blue light may have with your eyes. ANSI impact tests are safety measures that glasses go through to see how well they are made and will perform. The ANSI impact tests are regarded as the meretricious standard safety test and Oakley sunglasses exceed the standards set by these tests. Oakleys High Definition Optics are known for exceeding these standard age using 3D technology to do so. The lenses seen in Ray-Ban eyewear products are a lot overshadowed by those seen in Oakley products. These higher quality and standards are often reflected in the expensive price of Oakley glasses.The Prada eyewear collection comes in different designs, styles, and colours. Offers metal frames that are specially, made from a special metal alloy that is fade-resistant, and lightweight and favourable to use. ($350-$500) Offer plastic or nylon frames, which offer safe and lightweight certificate for the eyes. Most nylon-framed sunglasses by Prada carry the distinctive Prada logo on the side of the frame. ($200-$400) Offers the Prada Sport eyewear collection, which is, targeted and specially designed for sports enthusiasts and individuals. The Prada Sport eyewear collection, also, comes in, metal and nylon frames. Prada has quality and style with correction eyeglasses.