Ethical Considerations in Customer Relationship Management Essay

Abstract receivable to issues such as managed care contracting, and the financial impact of indigent care, healthcare supplyrs find themselves in arguing for patients with adequate health insurance, or the ability to brook cash for go provided to try to maintain fiscal solvency. E-health applications serve not only to advertise the services of a facility, but also to help the health care provider identify potential patients for the services they offer. In this paper I will look for the ethical considerations of Consumer family Management (CRM) applications and services, which are more and more being utilized to help physical object potential consumers for health care providers.When inquiring about a health condition on the net income, do internet occasionrs give up their expectations for privacy regarding their healthcare schooling? Although consumers may not expect the cultivation they provide to get into the database of marketing firms, this is often exactly what happ ens. Consumer Relationship Management (CRM) software firms or service providers are a growing industry. The purpose of CRM software in the healthcare field, is to assist providers in identifying potential customers for a service based on information they have supplied. This information can be provided in a number of ways. In some cases, the consumer has knowingly supplied the information to the actual provider via an inquiry sent from the providers web put. In other cases the provider determines a marketing target based upon mining information in their admit database by linking relationships which may help identify a potential need. Yet in another scenario, acknowledgement of a potential consumer is based on information they provided at another website, which was ... ... an Innovative CRM Solution for Health Care Organizations. Retrieved July 29, 2007, from DM Review electronic network site http//www.dmreview.com/editorial/newsletter_article.cfm?nl=dmdirect&articleId=1066948 &issue=20423CPM-Solutions. Retrieved July 29, 2007, from CRM Health Portal Web site http//www.cpm.com/providers/solutions/emarketing.cfmPoulsen, Kevin (2007, May 14). Attorneys General demand that MySpace give up sex offenders. Wired, Retrieved July 29, 2007, from http//blog.wired.com/27bstroke6/2007/05/attorneys_gener.htmlRichards, Johnathan (2007, July 25). Sex offenders can use social sites say police. Times Online, Retrieved July 29, 2007, from http//technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article2137973.eceWebMD silence Policy. Retrieved July 29, 2007, from WebMD.com Web site http//www.webmd.com/policies/about-privacy-policypart7c Ethical Considerations in Customer Relationship Management EssayAbstractDue to issues such as managed care contracting, and the financial impact of indigent care, healthcare providers find themselves in competition for patients with adequate health insurance, or the ability to pay cash for services provided to try t o maintain fiscal solvency. E-health applications serve not only to advertise the services of a facility, but also to help the health care provider identify potential patients for the services they offer. In this paper I will explore the ethical considerations of Consumer Relationship Management (CRM) applications and services, which are increasingly being utilized to help target potential consumers for health care providers.When inquiring about a health condition on the internet, do internet users give up their expectations for privacy regarding their healthcare information? Although consumers may not expect the information they provide to get into the database of marketing firms, this is often exactly what happens. Consumer Relationship Management (CRM) software firms or service providers are a growing industry. The purpose of CRM software in the healthcare field, is to assist providers in identifying potential customers for a service based on information they have supplied. T his information can be provided in a number of ways. In some cases, the consumer has knowingly supplied the information to the actual provider via an inquiry sent from the providers website. In other cases the provider determines a marketing target based upon mining information in their own database by linking relationships which may help identify a potential need. Yet in another scenario, identification of a potential consumer is based on information they provided at another website, which was ... ... an Innovative CRM Solution for Health Care Organizations. Retrieved July 29, 2007, from DM Review Web site http//www.dmreview.com/editorial/newsletter_article.cfm?nl=dmdirect&articleId=1066948&issue=20423CPM-Solutions. Retrieved July 29, 2007, from CRM Health Portal Web site http//www.cpm.com/providers/solutions/emarketing.cfmPoulsen, Kevin (2007, May 14). Attorneys General demand that MySpace give up sex offenders. Wired, Retrieved July 29, 2007, from http//blog.wired.com/27bstroke 6/2007/05/attorneys_gener.htmlRichards, Johnathan (2007, July 25). Sex offenders can use social sites say police. Times Online, Retrieved July 29, 2007, from http//technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article2137973.eceWebMD Privacy Policy. Retrieved July 29, 2007, from WebMD.com Web site http//www.webmd.com/policies/about-privacy-policypart7c