International Marketing Strategy Promotion Strategy

Question: Discuss about theInternational Marketing Strategyfor Promotion Strategy. Answer: Introduction Businesses with large target markets with well-defined market segment are bound to select an appropriate promotion strategy for their business. Promotion has been one major element of the marketing mix where it incorporates one or more communication that involves the consumer. In the business environment, evolution occurs faster when there is a high competition for resources. As such, a business is expected to select the best promotion strategy that will market their products more effectively and gain a high rate of sale in the market. The below are some of the promotion strategies that can be used in a business. Advertising Advertisement can be an effective way of communicating with the customers. Advertisement can be effective and reliable if used in the most appropriate channels. Considering the rapid development of technology, and the use of digital devices, advertisement can be done online and is bound to reach millions of people using the online platforms. One can as well use the media, radio and televisions to air the advertisement to reach customers around the target market. Advertising can also be done by branding buildings and vehicles with the images of your products, its brand or the colors representing your business (Shrimp et al., 2013). These are bound to reach as many people who will be passing by the branded buildings or where the vehicle carrying your brand will be passing. Before using it as a media, the business management should evaluate its effectiveness and consider whether it will be the most cost-effective way of achieving the objectives of the business. While engaging in a campa ign, there is a necessity to consider the timing of the campaign. It is good to know exactly when the target customers will be most receptive of the ad and plan well in advance. It is important as most of the advertisement media are always booked months before the advert is displayed (Oliver, 2010). Public Relations Public relations can be used as a promotional strategy for a business whether when cleaning up a tarnished image of when launching a campaign. It is a strategy that most people believe to be carefully considered and created thoroughly to communicate the desired message to the desired people and in the right manner and at the right time. In this strategy, it is critical to work on proper research that will assist you to achieve the goals that the business has set in place. PR entails activities either online or offline that are designed to improve the communications and build the relationship with the target clients that matters in a business (Dole et al., 2008). When integrated, PR can accelerate the content marketing success in many ways. Just to mention, it can a medical database that needs to start with the business publications and other publications that are relevant I desired vertical markets. While engaging in PR, there is a need to pitch ideas that are relevant to the media c ontacts, where you need to seek opportunities for customized pitches after completion of editorial calendar list and the media database. In these, the strategy will be influencing the successful content marketing (Lamb et al, 2011). Sales Promotion It is one of the aspects of promotional mix. There are three strategies under sales promotion that makes it a better promotion strategy in marketing. There is a push promotional strategy in this section that used the sales force of a company to create a consumer demand for the product. It involves the art of convincing the trade channel members to enhance the marketing of the product through the distribution media. The other is the pull strategy that tries to get the consumers to demand the product from the manufacture via a marketing channel. The company focuses the marketing communication efforts on the clients hoping that it will stimulate the interest and demand of the particular product at the level of the consumer. It is a sales promotion strategy that needs one to spend more time on the advertisement and consumer promotion so as to establish a consumer demand for the brand. The third strategy in this section is the combination of the push and pulls strategy. In this, there is both the enhancement of the sales by the manufacture and the clients will also be developing demand for the market. As such the sales promotion strategy will be effective and most reliable (Paley, 2006). Interactive Marketing Interactive marketing is where the customers will be expressing their preferences that will drive the marketers to produce much more relevant marketing information. It is a strategy that forms a two way communication between the merchant and the client. The promotion of a product in such a scenario develops to a dynamic process favoring the customers rather than being their leaders (Plummer Advertising Research Foundation, 2007). The marketing can take various forms as search engine marketing that appears to be most common. Users can type their questions on the search engine and they are given responses based on their search terms. Another interactive promotion strategy is the use of the business website. In the website, there are many opportunities for the businesses to engage with their clients. Promoting the business in an interactive manner has come along with advantages over the traditional marketing and the best example is that they are cost effective and time saving (Ferrell and Michael, 2014). When using the promotional strategies, it is best to consider their timing and the intended customers to identify one that will best suit the business. When these strategies are effectively employees, the business definitely counts success. Bibliographies Dole, Isobel, and Robin Lowe. 2008.International marketing strategy: analysis, development and implementation. London: Cengage Learning. https://books.google.co.ke/books?id=BqcFvs0ep1ECprintsec=frontcoverdq=International+marketing+strategy:+analysis,+development+and+implementation.hl=ensa=Xredir_esc=y#v=onepageq=International%20marketing%20strategy%3A%20analysis%2C%20development%20and%20implementation.f=false Ferrell, O. C., and Michael D. Hartline. 2014.Marketing strategy: text and cases. Mason, OH: South-Western/Cengage Learning. https://books.google.co.ke/books?id=73lvLDCNeIcCprintsec=frontcoverdq=International+marketing+strategy:+analysis,+development+and+implementation.hl=ensa=Xredir_esc=y#v=onepageq=International%20marketing%20strategy%3A%20analysis%2C%20development%20and%20implementation.f=false Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. 2011.Essentials of marketing. Mason, Ohio: South-Western. https://books.google.co.ke/books?id=QpCvQfnPpNwCprintsec=frontcoverdq=Essentials+of+marketinghl=ensa=Xredir_esc=y#v=onepageq=Essentials%20of%20marketingf=false Oliver, Sandra. 2010.Public relations strategy. London: Kogan Page/CIPR. https://www.123library.org/book_details/?id=98917 Paley, Norton. 2006.The manager's guide to competitive marketing strategies. London: Thorogood. https://books.google.co.ke/books?id=KpLtp4puJUsCprintsec=frontcoverdq=The+manager%27s+guide+to+competitive+marketing+strategieshl=ensa=Xredir_esc=y#v=onepageq=The%20manager's%20guide%20to%20competitive%20marketing%20strategiesf=false Plummer, J. T., Advertising Research Foundation. (2007).The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation. Hoboken, N.J: John Wiley Sons. https://books.google.co.ke/books?id=x8zjTq2vWesCprintsec=frontcoverdq=The+online+advertising+playbook:+Proven+strategies+and+tested+tactics+from+the+Advertising+Research+Foundationhl=ensa=Xredir_esc=y#v=onepageq=The%20online%20advertising%20playbook%3A%20Proven%20strategies%20and%20tested%20tactics%20from%20the%20Advertising%20Research%20Foundationf=false Shrimp, Terence A., and J. Craig Andrews. 2013.Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. https://books.google.co.ke/books?id=gWfVlJAp31wCprintsec=frontcoverdq=Advertising,+promotion,+and+other+aspects+of+integrated+marketing+communications.hl=ensa=Xredir_esc=y#v=onepageq=Advertising%2C%20promotion%2C%20and%20other%20aspects%20of%20integrated%20marketing%20communications.f=false